Carlos Franco Caballero

Carlos Franco Caballero has extensive experience in marketing and sales management, with a career spanning various roles in prominent companies. Currently serving as Director of Sales and Business at Proa Group since June 2017, Carlos previously held the position of Dealer Marketing Manager at BMW Ibérica from April 2013 to June 2017, overseeing marketing plans and quality standards for dealerships in specific regions. Earlier experience includes serving as CRM & Marketing Manager at CAETANO CUZCO, where responsibility included developing marketing plans for BMW & MINI, and positions at Tour & Andersson BV and Memco Limited focused on market research and product marketing. Carlos holds a Diplomatura in Marketing from Centro Español de Nuevas Profesiones and a Técnico Superior certification in Google AdWords and Google Analytics from IM Digital Business School.