Toby Davidson

Toby Davidson currently serves as the Chief Product and Technology Officer at Proactis, with a strong background in leading product and engineering teams. Previous roles include Chief Product and Technology Officer at Pricefx, where Toby drove the development of an enterprise pricing and analytics platform, and Co-Founder and Chief Product Officer at Systum Inc., focusing on delivering a business operating platform with AI-driven insights. Toby's extensive experience also includes various leadership roles at SAP, Innov Solutions Ltd, Netsuite Inc, and UBS, among others, contributing to software delivery, product strategy, and consulting. Toby holds a Bachelor of Science degree in Computer Science and Sport Science from the University of Chester.