Lauren Culbertson

Lauren Culbertson is an experienced marketing leader currently serving as the Director of Customer Marketing at Procore Technologies, where Lauren oversees advocacy, community initiatives, and the voice of the customer teams. Previously, Lauren held the position of Global Voice of the Customer Program Director at Procore, focusing on customer feedback analysis and strategic action. Lauren is also the Co-founder and CEO of LoopVOC, emphasizing the importance of customer insights in marketing strategies. As an Ambassador for the Product Marketing Alliance, Lauren works to position the role of Product Marketing as a key growth driver. Lauren's earlier career at Blackbaud spanned several roles, culminating in the Director of Product Marketing position, where Lauren led various product and content marketing teams, achieving significant revenue growth. Lauren holds an MBA in Entrepreneurship from UNC Kenan-Flagler Business School and a Bachelor’s degree in Marketing from Clemson University.