Alexandra Haluschak

Alexandra Haluschak is an experienced marketing professional currently serving as Director of Market Strategy & Planning at Procter & Gamble since January 2016, responsible for go-to-market and trade strategies for P&G Canada's Total Oral Care Business. Alexandra has a strong background in driving sales strategies for top brands, having held positions such as Senior Market Strategy & Planning Manager and Senior Account Executive, where functions included forecasting, revenue generation, and managing key accounts. Prior to Procter & Gamble, Alexandra held the role of Director of Marketing at AGERA, focusing on market feasibility and product positioning, and served as Account Manager at Mill Street Brewery, where market growth targets were consistently exceeded. Alexandra holds an MBA from the Haskayne School of Business and dual Bachelor of Arts degrees from the University of Alberta in Sociology and Psychology, with distinction.