Cassie Hunter

Cassie Hunter is a seasoned marketing professional with extensive experience in brand management, currently serving as a Senior Brand Manager in the Personal Cleansing Category at Procter & Gamble since 2017. Hunter oversees the strategic delivery and long-term planning for notable brands such as Olay, Old Spice, Ivory, and Safeguard in Canada. A notable achievement includes winning a 2021 Canadian Marketing Award for the Secret Deodorant #EqualSweat campaign. Previous roles include Account Manager and Account Coordinator at Merkato Communications, as well as Business Development Manager at the Merchant of Tennis. Hunter holds an Honours Bachelor of Science from Western University, alongside various certifications in marketing and business from the University of Toronto and Seneca College.