Fernando Yagi

Fernando Yagi currently serves as Manager of Analytics and Insights at Procter & Gamble, focusing on media analytics for prominent brands in Family and Feminine Care. Prior experience includes managerial roles in digital analytics at Boehringer Ingelheim and Saatchi & Saatchi, where responsibilities encompassed analyzing and strategizing for major clients such as Toyota and Honda Canada. Fernando's expertise extends to sales forecasting and marketing optimization through advanced statistical modeling techniques employed at PHD and extensive leadership roles at Takeda, overseeing analytics and sales force effectiveness. Fernando holds a Bachelor of Business Administration from Universidade Presbiteriana Mackenzie and has pursued further education in Market Intelligence from FIA Business School and data analytics at the University of Toronto.