Procter & Gamble
Harshi Lakhiani is a Digital Campaign Manager at Procter & Gamble, overseeing paid media for P&G Skin Care Canada with a focus on Olay since April 2024. As a Growth Mentor since July 2023, Harshi previously served as Associate Director of Digital Marketing at Careem from May 2019 to November 2023, where significant accomplishments included improving cost per lead by 30% and reducing customer acquisition costs by 28%. Harshi's career began as a Digital Marketing Intern at Weber Shandwick in 2015, followed by roles at Strategies dC and Socialize, where expertise in media planning and digital strategies was developed. Harshi holds a Bachelor of Science in Business Administration with a focus on Marketing from the American University of Sharjah, completed in 2015.
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Procter & Gamble
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The Procter & Gamble Company is focused on providing branded products of superior quality and value to improve the lives of the world's consumers, now and for generations to come. P&G was founded over 180 years ago as a soap and candle company. Today, they are the world’s largest consumer goods company and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. P&G has a focused portfolio of daily-use products — many providing cleaning, health and hygiene benefits — in 10 categories where performance drives brand choice: Fabric Care, Home Care, Baby Care, Feminine Care, Family Care, Hair Care, Skin & Personal Care, Oral Care, Personal Health Care and Grooming. The Company was incorporated in Ohio in 1905, having first been established as a New Jersey corporation in 1890, and was built from a business founded in Cincinnati in 1837 by William Procter and James Gamble. Today, their products are sold in approximately 180 countries and territories, reaching 5 billion consumers worldwide through billion dollar brands.