Hilary Heffernan

Hilary Heffernan is a seasoned marketing professional with extensive experience at Procter & Gamble since 2008, currently serving as Senior Manager for Shopper-Based Design in North American Home Care. Throughout their tenure, Hilary has excelled in various brand management roles, notably leading large teams to drive global product innovations and creating comprehensive marketing strategies that enhance consumer engagement across multiple channels. Previous roles include significant positions in shopper marketing and brand management for key P&G brands, along with a marketing internship at The Scotts Miracle-Gro Company and an account management role at Hirons & Company. Hilary holds an MBA in Marketing/Management from Indiana University - Kelley School of Business and a B.A. in Telecommunications from Indiana University Bloomington.