Jamenson Alvarez

Jamenson Alvarez is a seasoned marketing professional with extensive experience in performance marketing and digital analytics. Currently serving as a Performance Marketing Manager at Procter & Gamble since July 2024, Jamenson previously held roles including Senior Digital Analyst at Liberty Latin America and Performance Media Director at Latam Digital Marketing. Jamenson has demonstrated expertise in developing dashboards for digital media campaign analysis, optimizing media planning processes, and implementing marketing automation across major Latin American markets. With a strong background in digital campaign management, strategic planning, and client communication, Jamenson has successfully collaborated with various organizations, enhancing their marketing effectiveness. Educational qualifications include a System Engineer degree from UNEFA and diplomas in Advanced Management and Finance from Universidad de Carabobo, alongside specialization in e-business applications from IBM.