Juliana Azevedo

As P&G’s President, Latin America, Juliana Azevedo leads a team of country and category leaders focused on serving Latin American consumers with superior brands and products. Juliana is the first Brazilian and the first woman to lead the company’s business in the region, which is home to more than 580 million consumers. Juliana is passionate about innovation and category development. During her 26 years at P&G, which she joined as an intern, Juliana has led many of P&G’s iconic global brands in Brand Management and Sales leadership roles. Among her many accomplishments, Juliana launched several brands and products locally and abroad, achieving market leadership in key categories and led multiple M&A transitions in Brazil and for Latin America, including Gillette and former P&G brands Wella and Coty. In addition, she was the global Brand Franchise Leader for Feminine Care during that business’s turnaround. Juliana leads by example in P&G’s commitment to being a force for growth and a force for good. She led an intentional citizenship agenda that resulted in internal and external recognition, such as CNN Brazil Remarkable, Forbes Top 10 CEOs in Brazil 2021 and AMCHAM Spirit 2022. Juliana believes in the exceptional value of youth development, and she is deeply involved in her community, serving as Chairman for UNICEF Brazil. As part of her hands-on leadership, she often lectures and leads special classes as a guest teacher at IESE Business School and FGV Business School.