Maria Yarza

Maria Yarza is an experienced marketing professional currently serving as Brand Manager for Vick & Clearblue and Dolo-Neurobión at Procter & Gamble since January 2022. Prior to this role, Maria worked as Coordinador de Retail Marketing at Tycoon Enterprises where responsibilities included executing activations, generating business proposals, and analyzing retail performance. Maria also gained valuable experience as a Marketing Intern at Bayer, contributing to brand activities and market research for several product lines, and as an Event Planning Intern at IAB México, managing logistics for events including IAB Conecta 2019. Maria holds a Master’s degree in Strategic Marketing from Universidad Panamericana and a Bachelor's degree in Administration and Marketing from the same institution, in addition to a Bachelor of Business Administration in Marketing from Zagreb School of Economics and Management.