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Yijia Chen

Brand Manager (sk-ii Global Travel Retail)

Yijia Chen currently serves as the Brand Manager for SK-II Global Travel Retail at 宝洁 since February 2024. Previous experiences include roles as a Marketing Intern at 巴斯夫, Brand Management Intern at 宝洁, and Social Intelligence Analyst at 益普索集团. Earlier positions feature work as a Quantitative Researcher at 益普索, Intern at Agility Research & Strategy, a Summer Intern in FICC at 浦发银行, and internships at Drew Marine and Maxwealth Fund Management Co., Ltd. Yijia Chen is pursuing a Master’s degree in Marketing Analytics and Insights at the National University of Singapore, having previously earned a Bachelor’s degree in Business and Finance from NYU Shanghai.

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