Irene González Diest

Irene González Diest has a diverse work experience spanning various roles and industries. From 2022, they worked as a Growth Manager at Product Hackers. Prior to this, they were a Digital Marketing Specialist at PAYCOMET from May to December 2022.

From 2020 to 2022, Irene served as a Digital Marketing Strategist, where they focused on designing and implementing data-driven strategies and campaigns. Irene'sexpertise lies in marketing automation, funnel creation, and lead conversion. Irene also attracted traffic through organic and paid content strategies, including blog and social media management and Facebook and Google ads.

Irene is also the Founder of Sleepy Kids, starting in 2019. Irene built a community of 50,000 followers on Instagram and developed a digital service ecosystem. Irene created lead magnets and implemented funnels to capture and nurture leads. Additionally, they offered online courses, managed customer service, and developed sales strategies and marketing sequences.

Earlier in their career, Irene worked as a B&I Project Manager at Serunion S.A. from August 2018 to March 2019. Irene also acted as a Product/Brand Manager at Aramark from December 2014 to August 2018, where they played a key role in business development, creating value propositions, and collaborating with the sales team.

Irene gained practical experience as an intern at Fundació PortAventura in 2013. Irene'sresponsibilities included creating informative materials, managing a database, creating presentations, and liaising with interested associations.

Overall, Irene González Diest has demonstrated expertise in growth management, digital marketing, business development, and project management across various industries.

Irene González Diest has a diverse education history with a focus on marketing and communications. Irene completed their Bachelor's degree in Publicidad y Relaciones Públicas (Advertising and Public Relations) at Universitat Rovira i Virgili from 2008 to 2013. During this time, they studied relationships, public relations, and applied communications.

In 2014, Irene pursued further studies and obtained a Master's degree in Marketing Management from Universitat Pompeu Fabra. This program focused on marketing strategies and management.

In 2016 and 2017, they attended IEBS and earned a Master's degree in Inbound Marketing, specializing in inbound marketing techniques.

In 2022, Irene completed a Postgraduate program in Growth Hacking from IEBS. This program focused on innovative and resourceful marketing techniques to accelerate business growth.

Additionally, Irene holds several certifications. In 2012, they obtained a Certificate in Advanced English from the University of Cambridge, showcasing their proficiency in the English language. Irene also obtained certifications in software tools related to marketing and sales from HubSpot Academy, specifically in HubSpot Marketing Software and HubSpot Sales Software. Furthermore, they have certifications in experimental techniques like Google Optimize and Google Analytics 4, which they obtained from Product Hackers in 2023.

Overall, Irene González Diest has an extensive education history that demonstrates their expertise in marketing and various related fields.