Javier Lipuzcoa

Javier Lipuzcoa has a diverse work experience in various roles related to conversion rate optimization (CRO) and digital marketing. Javier is currently employed at Product Hackers as a Squad Leader and CRO Specialist, where they focus on experimentation for CRO at Zara.com. Javier automates processes to increase testing efficiency and complexity. Previously, they worked as a Growth Manager and CRO Specialist at Reciclos PWA by Ecoembes, where they conducted user research, A/B testing, and product design. Javier also provided experimentation consultancy at Zara.com.

Javier has also worked as a Professor at IEM BUSINESS SCHOOL, where they taught in the Master of CRO and Web Analytics program. Javier also served as a Docente in the Master's degree program in Digital Marketing and Data Analysis at VIU - Universidad Internacional de Valencia.

In addition, they have held roles such as CRO-Conversion Specialist at Rankia, Conversion-driven Designer/CRO Research at VIVA! Conversion, and Responsible for Conversion-oriented Design/CRO Research at Digital Menta | Agencia de Marketing Online. Prior to that, they worked as a Freelancer, specializing in web design, frontend development, and project management. Javier has also worked as a Product Designer at MIDDION PROJECTS and collaborated with Agencia Maslow as a Freelancer in frontend/UX roles. Javier began their career with an internship at Estudio Monito Diseño, focusing on product and web design.

Javier Lipuzcoa has a background in industrial and product design, having studied at the Universidad de Zaragoza. Although the specific years of their education are not provided, it can be inferred that they pursued a degree in industrial and product design at the university.

In addition to their formal education, Javier has obtained several certifications. In April 2021, they became a Digital Psychology Specialist through CXL. In March 2021, they completed a course on Product Marketing for Technology Companies, also from CXL. Lastly, in January 2021, they received the CXL Certified Optimizer certification.

Overall, Javier Lipuzcoa's educational background includes a focus on industrial and product design, supplemented by certifications in digital psychology, product marketing, and optimization.