Stefana Pesko

Stefana Pesko is an accomplished marketing professional with extensive experience in growth performance marketing and social media strategy, currently serving as Head of Socials at Product Madness since September 2020. At Product Madness, responsibilities include managing a monthly budget of $5 million across multiple applications, successfully increasing ROI on Android and iOS platforms, and leading user acquisition strategies. Previous roles include User Acquisition Manager and Team Lead, with notable achievements in scaling social media spending and developing innovative advertising strategies across diverse platforms. Prior to Product Madness, Stefana held positions at Social Buzzing, The British-Serbian Chamber of Commerce, and COLA HOLDINGS LIMITED, gaining valuable skills in project management, market research, and brand repositioning. Educational qualifications include a Master of Science in Marketing from The London School of Economics and Political Science, as well as a BA in Language and Culture from UCL.