Ashley Herbert Popa

Ashley Herbert Popa is a seasoned professional in product marketing, currently serving as Head of Product Marketing at Sendcloud, where key contributions include launching impactful product narratives and leading a team of product marketers. With extensive experience in the HR tech sector as Global Director of Product Marketing at Tellent, and a pivotal role at Virtuagym as a Product Marketing Manager, Ashley has consistently driven product launches, customer engagement, and strategic insights. As a founding member of the Product Marketing Alliance, Ashley is committed to empowering product marketing professionals. Educational credentials include an MBA from the University of Amsterdam and a Bachelor's degree in Marketing from The University of Alabama, complemented by certifications in product marketing and narrative design.