Kevin Lau

Kevin Lau serves as the Global Vice President of Customer Marketing at Freshworks, leading initiatives that integrate lifecycle and retention marketing, customer advocacy, community engagement, customer education, and other key functions to foster post-sales growth. With a strong background in customer engagement and marketing leadership, Kevin has previously held senior positions at F5, Adobe, and Marketo, overseeing comprehensive customer advocacy programs and experiential marketing efforts. Kevin is also a course instructor at Product Marketing Alliance, where multiple customer marketing courses have been developed. Notable achievements include awards for excellence in customer advocacy and the successful launch of various advocacy initiatives that significantly boosted customer engagement and retention. Kevin holds a Bachelor of Arts degree in Urban Studies and Planning/Sociology from UC San Diego.