Todd Alsup

Todd Alsup serves as an Expert in Residence at the Product Marketing Alliance, focusing on pricing, messaging, and AI, with a mission to support the largest community of product marketers globally. Alsup also advises at Switchchord, a startup revolutionizing music publishing and copyright, and has held various executive roles in product marketing, including Vice President at Demandbase and AdRoll, and Senior Director at RealPage, Inc. Over the years, Alsup has provided strategic mentorship to early-stage companies and has a strong background in marketing strategy and execution, having led significant marketing programs across diverse sectors. Educational credentials include an MBA in Marketing, Strategy, and Entrepreneurship from SMU Cox School of Business and a BA in Communications from Texas A&M University.