Jim Tucker

Jim Tucker has extensive experience in global brand partnerships and marketing within the sports and entertainment industry. Jim is currently the Senior Vice President of Global Brand Partnerships at Professional Fighters League (PFL), where they previously served as the Vice President in the same role. Prior to PFL, they founded and served as the CEO of Highway 95 Sports + Entertainment. Jim also held various senior-level positions at organizations such as the Los Angeles Dodgers, Equity Sports Partners, the National Basketball Association (NBA), the Ultimate Fighting Championship (UFC), JHT Consulting, LLC, IMG, Gillett Evernham Motorsports, and NASCAR. Throughout their career, they have been responsible for driving revenue through strategic development and sale of integrated marketing partnerships, securing multimillion-dollar partnerships across various industries, managing sales teams, handling key account renewals, and leading annual sales efforts.

Jim Tucker attended the University of Connecticut from 1994 to 1998, where they obtained a Bachelor of Science degree in Sports Marketing.