Caroline Ballard

Caroline Ballard has a diverse work experience spanning over several years. Caroline is currently working as the Vice President, Commerce Media at Profitero since January 2023. Before that, they held various roles at Starcom, including VP, Director from September 2018 to January 2023, Digital Media Director from August 2015 to September 2018, and Associate Director from February 2014 to July 2015. Caroline also gained experience at iProspect, where they worked as a Client Services Manager, Client Services Manager for European Markets, Account Team Leader, and Search Marketing Specialist from 2010 to 2014. Prior to that, Caroline worked as a Project Manager at Consolidated Graphics from November 2008 to February 2010, and as a Summer Intern at Ford Motor Company in 2007.

Caroline Ballard attended Purdue University Daniels School of Business from 2004 to 2008, where they pursued a degree in Management with a focus on Marketing, International Business, and Spanish. In terms of additional certifications, they obtained the Profitero Certified and Scaling Marketing Strategist certifications in 2022. In 2021, they completed the eCommerce Acceleration Program offered by Amazon. Caroline also received certifications in Sponsored ads from Amazon in September 2022, AdWords Fundamentals & Advanced from Google, BingAds from Microsoft, and DoubleClick for Search from DoubleClick, although specific dates are not provided for these certifications.