Simone Dwyer

Simone Dwyer has a diverse work experience spanning multiple industries and roles. Simone started their career at Boston College in 2012, where they held various positions, including Staff Assistant and Assistant Director, focusing on gift management, reporting, marketing, and participation. In 2016, Simone joined Public Consulting Group as a Marketing & Business Development Associate, leading the national digital marketing and lead generation strategy for the Education practice area. Since 2018, they have been working at Profitero, a leading commerce acceleration company, where they have held several roles, including Senior Manager of Demand Generation, Customer Marketing Manager, and currently as Marketing Director. In their current position, Simone leads the strategic execution of Profitero's global thought leadership reports, product events, webinars, and interactive tools.

Simone Dwyer completed their education with a Master of Business Administration (MBA) degree from Boston College Carroll School of Management in 2016. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in English Language and Literature from the College of the Holy Cross in 2012. In 2010 to 2011, Simone attended the University of Melbourne for Creative Writing but did not complete a degree. In terms of additional certifications, they received the Profitero eCommerce Certification from Profitero in 2018 and Profitero Certification 2.0: ROI Acceleration in 2022. Additionally, Simone has recently obtained certifications in BLAZE/torch Next Commerce Leadership from firstmovr and the Le Studio Global Management Program from Publicis Groupe, both in 2023.