Steve Podell

Chief Executive Officer at ProForma Labs, LLC

Steve Podell is an experienced executive in the fields of finance and operations, currently serving as Techne Fund III Operating Partner and Co-Manager GP II at Cypress Ascendant Holdings, LLC since 2024. Podell co-founded and holds the position of Chief Executive Officer at HYROAD since 2023, and previously acted as Chief Financial Officer at Petalfast in 2022. A seasoned professional in the cannabis industry, Podell served as a Cannabis Executive at Grupo Flor from 2016 to 2022 and as a Cannabis Executive Consultant at CYPRESS CONSULTING from 2014 to 2016. Leadership roles include President at Jimway from 2013 to 2014 and President/COO at Hunter Fan Company from 2009 to 2013. Podell's earlier career includes significant leadership positions at Encompass Lighting Group and E&J Gallo Winery, where responsibilities ranged from sales management to information technology. Podell holds a Bachelor of Science in Finance/Economics from California State University, Chico.

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