Michael Fryland

Head Of Product Commercialization at Profoto

Michael Fryland has a diverse work experience spanning multiple industries and roles. Michael'smost recent position was as the Global Product Sales Manager at Profoto, starting in March 2020. Prior to that, they served as the Global Channel Marketing Manager at Profoto, responsible for managing and coordinating all activities that drive sales in the company's dealer channel. From January 2017 to August 2019, Michael held the position of International Sales Manager at Profoto, overseeing sales and marketing activities through exclusive distributors in key markets worldwide. Before their time at Profoto, Michael worked at BoConcept as the Regional Commercial Manager, with responsibility for managing stores and optimizing sales in the greater Stockholm area. Michael also served as the Store Manager and Controller at BoConcept A/S in Denmark, and as a Logistic Controller at BoConcept USA, where they provided support to stores on the US East Coast. Michael's early career included roles as a Sales Associate and Sales back-up at BoConcept, where they gained experience in customer service support and international sales. Overall, Michael has a proven track record of achieving significant sales growth and profitability across various roles and industries.

Michael Fryland's education history is as follows:

From 2017 to 2018, they attended Novare Leadership Academy. During this time, they participated in the Novare/VA Mentor Program 2017. It is not specified whether they obtained a degree.

In 2014 and 2015, they studied at Probana Business School, where they earned a Master of Business Administration (M.B.A.) degree. The field of study for their degree was the Probana Business School - MINI MBA.

In 2012, they completed a program at Stockholm School of Economics Executive Education, focusing on Strategic Marketing. The specific degree obtained is not mentioned.

In 2002, they obtained a Certificate in Asian Business Studies from Kolej Universiti HELP.

From 2000 to 2002, they attended Aarhus Business College, pursuing the International Marketing Economist Programme. The field of study for this program is not specified.

Between 1996 and 1999, they studied at Vejle Business School, where they obtained a High School Exam with a focus on Business.

In addition to their formal education, Michael Fryland earned a certification in "Prissättning – ökad försäljning och lönsamhet med optimerade priser" from Dagens Industri in September 2021. The institution that provided this certification is also mentioned.

Links

Previous companies

BoConcept logo

Timeline

  • Head Of Product Commercialization

    May 1, 2024 - present

  • Global Product Sales Manager

    March, 2020

  • Global Channel Marketing Manager

    September, 2019

  • International Sales Manager

    January, 2017

  • Interim Sales Manager

    February, 2016

  • Area Manager

    February, 2009