Rick Farina

Rick Farina is a seasoned professional with extensive experience in modernization strategy and technical sales within the IBM i ecosystem. Currently serving as a Transformation Strategist at Profound Logic since October 2022, Rick previously held the role of Modernization Strategist at Fresche Solutions from May 2018 to April 2021, where responsibilities included managing Modernization Discovery Engagements and leading project delivery. Prior to that, Rick was the Director of Professional Services at ASNA, overseeing the department's growth and performance, and also served as the Founder and CEO of Farina & Associates, Inc., focusing on core AS/400 Application Development. Rick holds a Bachelor of Arts in Spanish and Computer Science from the University at Albany and has participated in a scholarship program in Spanish Language and Literature at Universidad Complutense de Madrid, along with an Associate's degree in Spanish from SUNY Westchester Community College.