Kelsey Tanaka

Kelsey Tanaka has a diverse and extensive work experience in the field of strategy, research, and audience insights. Starting in 2007, Kelsey began as a Market Intelligence Intern at DIRECTV. From there, they worked as an Analyst at IBB Consulting Group in the Telecom, Media, and Wireless sector. Kelsey then joined MediaCom in 2010, where they held roles such as Global Digital Media Supervisor for Dell and later as a Global Strategy Supervisor for the same company. In 2015, Kelsey became an Associate Strategy Director at MediaCom, working with Bayer. Kelsey continued their career at MODCo Media as an Associate Strategy Director for clients including Brighthouse Financial, Wacoal, True Religion, and TAP Portugal. Next, Kelsey joined OMD USA as an Associate Strategy Director and Ptarmigan Media - Americas as an Associate Director of Strategy and Research, specializing in B2B Financial Services. In 2019, Kelsey became a Strategy Director at Magnitude Digital, overseeing e-commerce media planning, marketing strategy projects, and new business pitches. Following this, Kelsey worked as the Director of Research and Audience Insights, Financial Services at Dotdash. Currently, they serve as an Engagement Lead at Prohaska Consulting. Throughout their career, Kelsey has demonstrated strengths in translating competitive research and consumer insights into media strategy, leading cross-functional teams, and achieving notable campaign conversion rate improvements.

Kelsey Tanaka attended Punahou School for an unspecified period of time. Then, they pursued a BA in Sociology with a minor in Business Administration at the University of Southern California. Later, they earned an MBA from The Wharton School with a focus on Marketing and Management.