Simon Walter

Simon Walter is the current Chief Brand Officer at Project A. Prior to this role, they served as Head of Marketing at Verimi from January 2019 to September 2019. In this role, they were responsible for developing Verimi's brand and marketing strategy, as well as setting up and leading its marketing and communications team.

From December 2017 to December 2020, Simon was a lecturer on innovation strategy and innovation management at the Steinbeis-Hochschule School of Management and Innovation. In this role, they taught in the executive MBA program, as well as the master programs Management & Innovation, Digital Innovation & Business Transformation and Advanced Marketing.

Prior to their teaching role, Simon was the General Manager and Associate Partner at bemorrow GmbH - Strategie- und Innovationsberatung from August 2016 to December 2018. In this role, they had general management responsibility and functional responsibility for both fields of consulting: business innovation and marketing innovation. Simon also oversaw the integration of the formerly independent consulting boutique into the Serviceplan Group.

From January 2012 to July 2016, Simon worked as a Brand & Business Strategist at Dr. Simon Walter. In this role, they were responsible for research and teaching assignments at Universität der Künste Berlin.

Dr. Simon Walter is a graduate of the University of Zurich, where they earned their Ph.D. (magna cum laude) in economics. Simon also holds a Lic. rer. pol. / MSc (magna cum laude) from the University of Bern and a Université de Rennes I. Dr. Walter is currently a professor of economics at the Hasso Plattner Institute, where they also serve as the director of the School of Design Thinking.

Their manager is Uwe Horstmann, Partner. They work with Tamer El-Hawari - Chief Product Officer, Andrea Althaus - VP, Talent Acquisition, and Thuy Ngan Trinh - Chief Marketing Officer. and Natalia Bulashenko - Head of Design reports to Simon Walter.