Lucas Santos is an experienced professional in Customer Relationship Management, currently serving as an Analista de CRM Jr at Promobit since July 2021. Responsibilities include the creation and review of customer journeys, enhancements to transactional communications, performance-focused CRM studies, execution of A/B tests, seasonal campaign planning, overall CRM performance monitoring, and reporting. Previously, Lucas held roles that included strategic planning of user communications, daily communication dispatch, community management through multiple channels, and moderation, as well as positions in logistics and social media. Education includes studies at Instituto Três Rios - UFRRJ and Universidade Cruzeiro do Sul, expected to culminate in 2024.
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