Carla Urbano Donayre

Carla Urbano Donayre has extensive experience in brand management and marketing, currently serving as an Especialista en Gestión de Marca at Promperu since April 2014, focusing on strategic brand management for country and sector positioning. Previously, roles included Especialista en Gestión de Segmentos at Promperu, where market behavior and segment analysis guided tourism promotion strategies, and Directora de Marca at Nativos Digitales S.A.C. Carla also worked as a Consultora Independiente at IPAE, overseeing compliance documentation and competency evaluation tools for various enterprises. Other notable positions include Jefe de Producto Corporativo at PMP HOLDING S.A. and Marketing & Communication Coordinator at ABB S.A. Carla holds a Licenciatura in Business Administration from Pontificia Universidad Católica del Perú, a Magister in Marketing from Universidad ESAN, and a Diplomado in Design Thinking and Brand Innovation from CENTRUM PUCP.