Marcia Mendieta Lucano

Marcia Mendieta Lucano is a highly experienced professional in the fields of media planning and communication, currently serving as a Pre-Graduate Instructor at Universidad Peruana de Ciencias Aplicadas since August 2018, where Marcia teaches a course on Media Investment Planning. Additionally, Marcia has been an expert in Media Planning at Promperu since November 2021 and previously held the position of Senior Media Planner at OMD Perú from April 2019 to October 2021. Other roles include a Digital Analyst at Hotusa, where Marcia developed social media strategies, and Planner for Movistar at Forward Media S.A., contributing to award-winning campaigns. Marcia's career began at Havas Media Group as a Regional Coordination Assistant and has included roles in corporate image and graphic design. Marcia holds multiple master's degrees in Marketing and Sales from EAE Business School and Universitat Politècnica de Catalunya, along with a diploma in Business Administration and a bachelor's degree in Communication and Advertising.