Proov offers a suite of in vitro diagnostics to provide fertility insights throughout the entire menstrual cycle.

When paired with the free Proov Insight app, Proov's easy, at-home pee tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.

Proov was founded by Amy Beckley, Ph.D, the "infertile scientist," after three years of infertility and seven miscarriages. Amy applied her own science expertise to uncover a luteal phase defect (a problem with ovulation quality). With help from her doctor and a simple supplement, Amy was able to get pregnant with her daughter.

Proov is a venture capital backed company and the leader in understanding hormone health on the basis of tracking PdG, a metabolite of progesterone.

Health Services

Proov

Amy Beckley PhD

Michael Park

Ellie Powers

Arieann DeFazio

SHARA RAQS

Andrea Wilson

Tracey Lanz

Ellen Schell

The Leadership Team at Proov, consisting of the Chief Product Officer, Fractional Chief Operating Officer, Owner & CEO, and VP of Creative Marketing, is responsible for setting the strategic direction of the company, driving product innovation, optimizing operational efficiencies, and overseeing marketing strategies. They collaborate to ensure Proov's fertility diagnostics and app solutions meet high standards of scientific accuracy and customer satisfaction, while also guiding the company’s growth and market leadership in hormone health.

Leadership Team

Project and UX Team

Leadership Team

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Other teams at Proov

Project and UX Team