Sarah Dinsmore

Sarah Dinsmore is a seasoned professional with extensive experience in customer experience and product management. Currently serving as the Head of Group Experience and Design at PEXA, Sarah is responsible for shaping the organization's digital-first customer service strategy and leads a diverse team of data and product specialists. Previously, Sarah held the position of Global Product Manager for Customer Experience at IKEA, where leadership of a team focused on global customer experience insights was a key responsibility. At Market Logic Software, Sarah managed the Unilever Global Consumer & Market Insights Platform, earning recognition with the Unilever CMI Partner Excellence Award in 2018. Early career roles include strategic partnerships at Acrotrend and client development at Gartner, showcasing Sarah's ability to drive business transformation across various industries. Sarah's educational background includes a recent program at Melbourne Business School in Leading Data and Analytics and a Bachelor's degree in Architecture from Ulster University.