Márcia Raposo

Márcia Raposo has a diverse work experience spanning over several years. Márcia is currently the Founder and CEO of VINGT• creative flower & co, where they focus on bringing innovation to the flower industry by creating unique and exclusive products. Márcia also specializes in user experience, customer service, and product excellence.

In addition, Márcia has worked as a Consultant at proSapient, contributing their insights to projects related to the financial market, innovation, digital transformation, and customer experience. Márcia has also held consultancy roles at GLG | Gerson Lehrman Group and Guidepoint.

Prior to their current roles, Márcia worked at Bradesco in various positions. Márcia served as the Superintendente Executiva of Digital Channels - Customer Experience, where they were responsible for enhancing customer experience and managing digital channels such as mobile, internet banking, and artificial intelligence. Márcia also played a key role in the digital transformation of the bank and the migration of customers from physical to digital channels.

Before their role in digital channels, Márcia held positions at Bradesco Financiamentos, where they focused on improving operational efficiency and customer satisfaction in the areas of consigned loans and vehicle financing. Márcia also served as the Superintendente Executiva de Operações Empréstimo Consignado, overseeing various aspects such as back-office operations, fraud prevention, and customer service.

Márcia also has experience in strategy, operational efficiency, and customer support in different roles at Bradesco Financiamentos. Márcia managed the support functions for the business, including back-office operations, contracts, post-sales, and marketing. Márcia'sprimary focus was on improving customer satisfaction through various channels and managing performance indicators.

Overall, Márcia Raposo has a strong background in customer experience, innovation, digital transformation, and operational efficiency. Márcia'sexpertise lies in the financial industry, particularly in consigned loans and vehicle financing, but they also have experience in other sectors such as the flower industry.

Márcia Raposo has a diverse education history. In 1998, they earned a Bachelor's degree in Business Administration from UNICAP - Universidade Catolica de Pernambuco. In 2006, they obtained a Master of Business Administration (MBA) with a focus on Business Management from FGV - Fundação Getulio Vargas. In 2012, Márcia attended the Amana-Key program, earning a degree called Apegiana. Also in 2012, they completed a course on Corporate Governance for Executive Women at IBGC - Instituto Brasileiro de Governança Corporativa, where they studied the role of women in society and in prominent positions within the corporate world. In 2013, Márcia attended the Program for Leadership Development (PLD) at IESE Business School, specializing in Business Management. Márcia further enhanced their expertise in Customer Experience with multiple certifications from WCES | World Customer Economic Science in 2020. Finally, in 2021, they received a certificate in Luxury Services and Experiences from VOGUE + ESPM at ESPM Escola Superior de Propaganda e Marketing. Márcia's educational background showcases their commitment to continuous learning and skills development.