Insurance Content Writing Associate

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

This role requires an experienced and well-versed writer who loves to translate technical, complex information and insurance regulations into easy-to-understand, meaningful content to educate in a relatable and relevant way. This position acts as the Content Marketing expert for Paid Family & Medical Leave (PFML), writing for multiple channels – from blog posts to in-depth guides, from infographics to video scripts.

Responsibilities:

• Create content that is strategy-driven and reflective of the company's tone and voice.
• Write well-crafted, accurate, and easy-to-understand content about Paid Family & Medical Leave (PFML), tailoring the message to be on point for our different channels and relevant for specific audience segments with varying degrees of industry. knowledge.
• Channels include, for example, blog, in-depth guides, emails, advertising, brochures, videos, web, etc.
• Collaborate with Product and other stakeholders during content creation.
• Collaborate with our SEO expert on content opportunities.
• Collaborate with Marketing Team on implementation.
• Stay on top of PFML developments and industry trends and gain additional marketing content development knowledge.
• Contribute to editorial planning and our editorial calendar.
• Support setting up of blog posts in our content management system, as needed.
• Assists with general copy editing and proofreading as requested .
• Facilitate approvals, and record keeping for job file/audit purposes.
• Other department efforts as needed.

Qualifications

• Bachelor’s Degree
• At least 2 years of related work experience post graduation.
• Prior experience in the insurance industry, particularly employee benefits, strongly preferred.
• Understanding of statutory benefit insurance or other highly regulated industry preferred
• Familiarity NY Advertising Regulations ideal.
• Solid MS Office experience.
• Excellent writing, grammar, and proofreading skills
• Strong analytical and comprehension skills paired with ability to distill and simplify complex information
• Highly detail-oriented and organized individual
• Ability to work under minimal guidance and manage multiple projects simultaneously, while meeting deadlines.
• Collaborate well with team members and coordinate internal stakeholders
• Exemplary work ethic and follow-through with results
• Quick learner who can take on to new challenges easily
• Proactive drive for continuous improvement and getting things done more efficiently