Proto
Barry Wacksman is a distinguished professional in the advertising and marketing industry, currently serving as the Chairman and Co-Founder of Proto. Wacksman has held several leadership positions, including Chairperson of the Board of Directors for both the 4A's and Miami Ad School. Additionally, Wacksman has made significant contributions to R/GA as Vice Chairman and Global Chief Strategy Officer, as well as EVP in various strategic growth roles. Earlier in the career, Wacksman was VP and Management Supervisor at Ammirati Puris Lintas. Wacksman earned a BA in Philosophy from The Ohio State University from September 1982 to June 1986.
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Proto
We are a new innovation consultancy that helps companies in the face of disruption. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.