Jessica Degraaf

Jessica DeGraaf has a diverse work experience in the horticulture industry. Jessica started their career at Benary and Benary+ in 2005, where they served as a Product Support Specialist, providing technical and marketing support for large plug producers and wholesale operations. Jessica also evaluated experimental varieties and supervised the design and production of advertising and promotional materials.

In 2010, Jessica joined Hort Couture Plants, LLC as a Program Manager. In this role, they managed various aspects of the Hort Couture program, including product evaluation, sales support, and product introduction. Jessica also played a key role in the development and execution of marketing plans for new product introductions.

In 2013, Jessica joined Walters Gardens, Inc. as a Sales Coordinator, where they worked for two years before transitioning to Proven Winners, LLC in 2015. At Proven Winners, they started as a Retail Account Manager and was later promoted to Director of Retail Accounts in May 2021.

Overall, Jessica DeGraaf has gained extensive experience in sales, account management, program management, and marketing in the horticulture industry.

Jessica DeGraaf completed their Bachelor of Science (B.S.) degree in Ornamental Horticulture from Michigan State University from 2000 to 2003. Jessica then pursued a Master of Science (M.S.) degree in Horticulture Marketing, specializing in the field of study from 2003 to 2005.