Sarah Heyburn - Butler

General Manager of Strategic Partnerships at Provenir

Sarah Heyburn - Butler is a seasoned professional with extensive experience in customer engagement and operational management. Currently serving as Chief Customer Officer at Lead Express since February 2015, responsibilities include developing customer strategies to enhance acquisition, retention, and profitability. In addition, Sarah holds the position of General Manager of Strategic Partnerships at Provenir since 2018. Prior to these roles, Sarah led The Lead Generation Company from 2004 to October 2014, overseeing operations and human resources while generating new business and exceeding revenue targets. Previous positions also include Head of Operations and Account Manager, where Sarah focused on client relations, campaign management, and generating high-quality sales leads.

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Provenir

Provenir is a vertically integrated meat processing company offering exceptional quality meat through highest welfare on-farm processing. At the heart of Provenir's operation is our unique, mobile on-farm processing, never before available in Australia. Provenir directly addresses the needs of todays conscientious consumer, who demands true provenance, traceability and assurance that their food meets their personal commitment to animal welfare. We ensure true provenance utilising the latest in digital traceability technology, while also nurturing a connection between farmers, chefs and consumers. Provenir partners with select farmers who produce top quality livestock and meet stringent high-welfare management requirements; we purchase and process livestock on the farm in a familiar and stress free environment. The meat is then processed in our artisan butchery utilising a combination of traditional butchery and advanced techniques of chilling and hanging – that are focused on maximizing quality. Our commitment to best practice on the farm and in our butchery respects the life of the animal and values the quality of the meat throughout the whole process. Provenir will soon launch a new class of beef and lamb, offering a level in quality and welfare never before available in the Australian marketplace. Good for farmers, livestock and consumers. Provenir Promise ★ Highest animal welfare ★ Processed on-farm ★ Full traceability & true provenance ★ Grass fed & free-range ★ Highest quality meat ★ No hormones, antibiotic or feedlots ever Provenir Company Values • innovate the meat industry for the better; • improve animal welfare; • advance sustainable farming practices; • create opportunities for people; and • integrity through transparency, accountability and provenance.