Proximic by Comscore
Vivek Arora is an experienced technology professional with a robust background in engineering and analytics. Currently serving as Vice President at Proximic by Comscore, Vivek has held significant positions such as Vice President of Engineering at Comscore, Inc., and Director at Proximic. Prior experience includes serving as Executive Director of Analytics IT at MSCI Inc. and as a Senior Software Engineer at Charles River Development. Vivek holds a Bachelor of Engineering degree in Computer Technology from Maulana Azad National Institute of Technology.
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Proximic by Comscore
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Digital advertising environments - display, mobile, video - are increasingly complex and require fundamentally new approaches to handling that complexity. Our approach to solving for this complexity is to bring a level of control to our customers to help them best manage their programmatic advertising requirements.Efficient markets operatebest when both buyer and seller have complete control and transparency over what is being bought and sold. Proximic’s mission is to create that environment, at scale, and without adding excessive costs to the ecosystem.