Peter van Hende

Peter Van Hende is a seasoned professional with extensive experience in branding and marketing communications. Since January 2018, Peter has served as the Branding CoE lead at Proximus, focusing on brand strategy and collaboration within the Proximus Group for the Belgian Residential market. Prior to this role, Peter contributed to various projects at Proximus and other organizations, including serving as a Customer Journey Advisor at Happy Flights and as Innovation Manager at Advocatenkantoor De Groote - De Man. Peter has also engaged in community initiatives, such as serving as a Board Member at Cohousing De Spore, where a cohousing apartment building was developed. With a strong educational background in Communication Sciences and Law from Ghent University, Peter has fostered innovation and trend insights throughout a diverse career.