PRS IN VIVO France
Mélanie Barreau currently serves as an Insights Analyst at PRS IN VIVO since April 2023. Previously, Mélanie held roles at SAVENCIA, first as Chef de Produit Saint Agaûne from October 2021 to April 2022, focusing on product development, market analysis, and annual marketing planning, and as Assistante Chef de Produit Saint Agaûne from January 2021 to July 2021, engaging in product innovations and strategic planning. Prior experience includes Assistant roles at ALES Groupe and Sirius Bio, where Mélanie contributed to product development and marketing initiatives. Mélanie Barreau earned a Master 2 in Product Management and Marketing Studies from Toulouse School of Management, furthering education with a Master 1 in Marketing and a Licence in Marketing and Economics.
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PRS IN VIVO France
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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.
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