Zora Bouchier

Senior Insight Analyst at PRS IN VIVO France

Zora BOUCHIER is a Senior Insight Analyst at PRS IN VIVO since January 2023, previously working at Danone from July 2020 to December 2022 as a Strategy & Insight specialist for Danone Nutricia Africa & Overseas. Zora contributed to market tracking studies, qualitative research, and business analysis across 20 countries to monitor category performance, while also leading strategic workshops. Earlier experience includes roles such as Product Manager/S&I Assistant and Category Manager/Key Account Manager Assistant at Danone, a Junior Sales Representative at LABEYRIE FINE FOODS, and an Assistant in Human Resources at HARIBO France. Zora holds a degree from NEOMA Business School and completed a Master's in Marketing at Thammasat Business School, highlighting a strong foundation in marketing and business development.

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Île-de-France, France

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PRS IN VIVO France

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In 1989, IN VIVO was founded and similarly forever changed the shopper research world through the creative application of behavioral science and technology to understand customers, creating state-of-the-art Shopper Labs to measure consumer shopper experience. Both companies have delighted their clients with competitive and strategic advantage gained by exposing hidden insights never before available. In 2015, these two ground-breaking companies were brought together, as PRS IN VIVO, by the BVA Group.


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