Lina María Segura Cely

Lina M. is a seasoned finance professional with extensive experience at the BBC since February 2017, currently serving as a Strategic Finance Business Partner. In this role, Lina provides strategic financial advice and oversight for the investment case approvals process within BBC Public Service. Previous positions at the BBC include Private Secretary to the Chairman, Finance Business Partner for BBC News, and Corporate Finance Business Partner. Lina's career in finance began at BBC Studios as a Finance Analyst, following earlier roles, including Assistant Management Accountant at Lush Fresh Handmade Cosmetics. Lina holds a Chartered Management Accountant designation from The Chartered Institute of Management Accountants and a Bachelor of Commerce from Monash University, complemented by an International Baccalaureate from Lauriston Girl's School.