Fareza Yuardhika

Fareza Yuardhika is a seasoned professional in product management and design, currently serving as the Head of Product Management Department in the Marketing Planning & Analysis Division at PT Astra Honda Motor since September 2011. In this role, Fareza oversees all motorcycle categories, contributing to a market share of 75% in Indonesia. Prior to this position, Fareza held roles including Director of Design & Production at SS Boatyard, Senior Designer at Furoda Automotive Consultant, and Styling Designer at Honda R&D Co., Ltd., focusing on product development, design, and market research. Fareza holds a Bachelor of Design in Industrial and Product Design from Institut Teknologi Bandung, completed in 2005.