Mariana Prado Cogan

Mariana Prado Cogan is currently the SVP of Digital Marketing Strategy & Operations at PTC. Mariana has been with the company since June of 2014 and in their current role for just over two years. Prior to their current position, they were the SVP of Marketing and before that, they held various marketing roles at The MathWorks and American Financial Systems, Inc.

Cogan’s experience lies in digital transformation, digital experience, demand generation, and lead scoring. Mariana is responsible for the Revenue Orchestration & Intelligence Engine (which uses AI and a MarTech stack) that identified 1200 high-intent accounts, 20k new contacts, 1500 live chats = $20M in net-new targets in its initial phase. Additionally, they have improved the company’s web traffic by 3X and SEO by 10X, resulting in 8X conversation-ready leads.

In their previous role as COO of Segurosdevida.com, they were responsible for the start-up’s business unit. Mariana has also served as a Director at Servcorp.

Mariana Prado Cogan has an MBA in marketing, finances, and operations from the Babson F.W. Olin Graduate School of Business. Mariana also has a degree in executive leadership from Harvard Business School. Mariana is originally from Tokyo, Japan and attended Sophia University where they studied economics.

They are on a team with Sarah Reynolds - VP, Marketing, AR & IoT, Eric Snow - SVP, Corporate Marketing, and Devin Cleary - VP, Experimental Marketing. Mariana Prado Cogan reports to Michael J. Ditullio, EVP, Sales and Commercial Marketing.