Michael Sherwood

Michael Sherwood, CRME has extensive experience in revenue management and hospitality industry. Michael began their career in 1988 as an Assistant Front Office Manager at Holiday Inn Pleasanton. Michael then moved on to various roles at Holiday Inn Oakland Airport and Bass Hotels & Resorts - Holiday Inn Milpitas, including Guest Service Manager and Director of Revenue. In 1997, they joined Bristol Hotels & Resorts as a Development Analyst, where they conducted market analyses on potential hotel acquisitions. From 2000 to 2001, they served as the Corporate Director of Revenue at Winship Properties, where they developed and implemented revenue management practices. Michael later joined Interstate Hotels & Resorts as the Director of Revenue, responsible for revenue management and sales goal modeling for multiple hotels. From 2003 to 2012, they worked at Larkspur Hotels & Restaurants, first as the Sr. Corporate Director of Revenue and later as the Vice President of Revenue Management, where they presented financial performance and proposed annual revenue budgets. From 2015 to 2019, they held various roles at Preferred Hotels & Resorts, including Director of Revenue Account Management and Senior Director of Revenue Account Management. Currently, they hold the position of Vice President of Revenue Management Services at PTG Consulting.

Michael Sherwood, CRME has a Revenue Management Certification from Cornell University in 2010. In addition, they have a Hospitality Management study from Diablo Valley College that they completed from 1985 to 1987. Michael holds several additional certifications including Certified Revenue Management Executive from HSMAI in 2013 and a Hotel Revenue Management Certificate Program from eCornell in 2010.