Tom McGuiness

Tom McGuiness is an experienced professional in data and digital marketing, currently serving as the Data & Digital Director (Sport) at PTI Digital since June 2021, where responsibilities also include leading data and insights. Previously, Tom held several roles at Crystal Palace Football Club from March 2015 to June 2021, including Head of CRM & Campaigns and Member Marketing Manager, focusing on strategic marketing plans and subscription retention. Tom's career began at BMJ as a Marketing Executive from September 2012 to March 2015, implementing marketing strategies in the healthcare sector and providing account support. Earlier experience includes serving as a Marketing Assistant at Helen of Troy UK, where Tom contributed to brand marketing efforts and internal systems management. Tom holds a BA Hons in Business & Marketing from Sheffield Hallam University.