Simona Dobson

Luxury for all. Ian Schrager's latest. Great service. Great style. Great experience. Great price. PUBLIC's fundamental premise is LUXURY FOR ALL. It is built on four key pillars: service, style, unique experience and value. However, it's not luxury as we traditionally know it, but luxury reflecting a new definition. Service and comfort are at the heart of PUBLIC and were completely rethought for this new brand response to new desires and needs. PUBLIC captures a vast array of today's UNIVERSALLY APPEALING SERVICES with great precision while doing away with those that are obsolete and superfluous. The style is personal, provocative and flamboyant, while also being simple, refined, modest and sophisticated. It's a COZY RADICAL CHIC that resonates with all generations.