Erica Calhoun

Erica Calhoun has a diverse and extensive work experience spanning multiple industries and roles. Erica is currently the Senior Vice President and Head of Experiential Marketing at Public Label, where they lead the experiential marketing practice, focusing on creating meaningful connections between brands and consumers through live, in-person, virtual, and hybrid experiences.

Before joining Public Label in 2021, Erica served as a Board Member and Chairwoman of the Program Panel Events Committee at WISE NYC Metro (Women in Sports and Events) in 2020. In this role, they oversaw the chapter's program panel activities and events subcommittee.

Erica's previous experience includes a role as Vice President of B2B-B2C Key Account Management Executive at MKTG from 2014 to 2021. In this position, they managed key client relationships, drove business growth, and achieved annual revenue goals. Erica also had financial management responsibilities, including P&L management and budget forecasting.

Prior to MKTG, Erica worked at Team Epic as a Director of Account Services from 2013 to 2014 and as a Senior Account Manager from 2010 to 2013. Team Epic is a sports and entertainment marketing agency, and Erica contributed to various areas of the company, including strategic consulting, brand promotions, retail marketing, event management, customer entertainment, and experiential marketing.

Earlier in their career, Erica held roles such as Account Manager at Vivid Marketing from 2007 to 2011 and Senior Marketing Manager/Producer at Mauldin Brand Agency from 2003 to 2007. Erica developed and executed marketing strategies, established branding divisions, and led marketing efforts for major clients.

Erica also has experience in the sports industry, having worked as the Public Relations Director for the Phoenix Mercury in 1997 and as the Greek Life Coordinator for Student Activities at Arizona State University from 1994 to 1997. Additionally, they served as the Assistant to the Associate Vice President of Student Services at Missouri State University from 1991 to 1994, where they oversaw the Athletic Academic Assistance Program and represented the university for NCAA compliance and review.

Overall, Erica Calhoun's work experience demonstrates their expertise in experiential marketing, key account management, strategic consulting, brand promotions, and leadership roles within various organizations and industries.

Erica Calhoun has a diverse education history. Erica obtained a Bachelor of Arts (BA) in Public Relations/Image Management & Rhetoric and Composition/Writing Studies from Missouri State University, where they studied from 1987 to 1991. Following this, Erica pursued further education and earned a Master of Arts (MA) in Communications: Rhetoric from the same institution between 1991 and 1993. Later, they attended Arizona State University and completed a Master of Social Work (MSW) from 1994 to 1997.

Recently, Erica has focused on expanding their skills in the business and management field. Erica enrolled in Wharton Online in 2023 and is currently pursuing coursework in Business, Management, Marketing, and Related Support Services. Additionally, they have obtained certifications to enhance their professional skills. In 2023, they completed the program "Executive Presence and Influence: Persuasive Leadership Development" from Wharton Online. In 2020, they obtained the certification "Difficult Conversations: Talking About Race at Work" from LinkedIn.