Laura Silva

Laura Silva has over 15 years of experience in marketing and digital marketing roles. Laura is currently the Head of Marketing at publica.la, starting in 2023. Prior to this role, they were the Acquisition Marketing Manager for LATAM & IBERIA at HubSpot from December 2021 to January 2023. In this role, they led the planning and execution of marketing strategies to capture content leads across organic channels, expanded acquisition channels through YouTube, and increased co-marketing opportunities.

Before joining HubSpot, Laura was a Sr. Marketing Manager at Foxit from August 2018 to November 2021, where they designed and executed strategic partnership marketing campaigns and led the production of product tutorials. Earlier in their career, Laura worked as a Digital Marketing Consultant at Webs-inn from 2016 to 2018 and as a Marketing Program Manager at Protonet Inc from March 2016 to September 2016.

Laura began their career as an Internship-Market Research Analyst at EnTransform in 2011, where they planned and developed marketing lead generation programs and conducted market research in various industries. Laura then worked as a Marketing Programs Manager at Foxit Software, Inc from February 2012 to February 2016, where they conducted market research reports, led competitive marketing analysis, and translated collateral and products into Spanish.

Prior to Foxit, Laura served as the Marketing Director at CONSTRUCCIONES ARES S.A.S. from March 2008 to August 2010, where they conducted market research reports, developed marketing programs, and contributed to communication efforts through newsletters. Laura also worked as a Commercial Executive at Colpatria from January 2007 to January 2008, where they improved cross-functional team performance, developed commercial plans, and performed competitive analysis.

Throughout their career, Laura has demonstrated strengths in strategic planning, partnership marketing, content creation, lead generation, market research, and team management.

Laura Silva completed their education at various institutions. From 2010 to 2011, they attended Hult International Business School and obtained a Master's degree in International Business. Prior to that, from 2004 to 2008, they attended Universidad de La Sabana and earned a Bachelor's degree in International Business Administration. There is no available information about their earlier education, as their attendance at Colegio La Quinta del puente has no specified years or degrees. In addition to their academic qualifications, Laura Silva obtained a certification in HubSpot Marketing Software from HubSpot Academy in December 2022.