Caitlin McGrath

Caitlin McGrath is an experienced media professional with a comprehensive background in video investment and client service across leading advertising agencies. Currently serving as Vice President at Publicis Collective since February 2022, Caitlin previously held multiple roles at OMD USA, including Associate Director for major clients such as The Home Depot and Eli Lilly, where responsibilities included executing media plans, budget allocation, and client collaboration. Caitlin’s earlier roles as a Negotiator at Initiative and Junior Negotiator at OMD USA involved negotiating media partnerships for Keurig Dr Pepper and Warner Brothers Pictures, respectively. Caitlin began their career as an Assistant Media Negotiator and has also gained experience in social media management and marketing through various internships and roles. Caitlin holds a Bachelor of Arts in Communication from Boston College, complemented by summer courses in Economics at New York University.