Kate Masen

President, Strategy at Publicis Collective

Kate Masen is an accomplished strategist with extensive experience in the advertising and media industry. Currently serving as President of Strategy at Publicis Collective since February 2019, Kate has held various senior leadership roles within the company, including EVP, SVP Group Director, and SVP Director of Strategy. Prior experience includes a tenure at Carat USA from April 2012 to February 2019, where Kate progressed from Media Planner to Director of Communications Planning. Earlier in the career, Kate worked at Universal McCann as an Assistant Media Planner and Digital Traffic Coordinator. Kate holds a degree from Michigan State University.

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